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Case Study · Digital · UK

AllwynLotto

Diaspora focused awareness and traffic across UK Pakistani publishers.

Objective

Reach the Pakistani diaspora in the UK with a mix of awareness and traffic driving activity to support campaign goals.

Approach

Video led campaigns activated across premium Pakistani digital publishers including ARY News, Dawn, and UrduPoint.

Targeting

Geo restricted and time barred audience delivery to improve relevance, reduce wastage, and ensure campaign efficiency.

Key Results
2.2M
Impressions
Target: 950k · +132% vs Target
6,000
Link Clicks
Target: 1,000 · +500% vs Target
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