Privacy Policy

Alliance is a multicultural advertising and marketing agency providing services including media planning and buying, social media management, event management, visual content production and related marketing services.

Website: www.alliance11.co.uk

Email: info@alliance11.co.uk

Data Controller: Alliance Advertising & Marketing Ltd

Registered Address: 48 Warwick Street London W1B 5AW

Company Number: 066066240

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

Depending on how you interact with us, we may collect and process the following information:

Information you provide to us

This may include:

• Your name
• Business or organisation name
• Job title
• Email address
• Telephone number
• Information contained in an enquiry or quote request
• Information relating to a project, campaign or services you ask us to provide
• Any other information you choose to provide when contacting us

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited and actions taken on our website
• Date and time of visits
• Referring website or source
• Cookie and similar technology information

We may use your personal data to:

• Respond to your enquiries and requests
• Provide quotations and information about our services
• Communicate with you about current or potential projects
• Enter into and perform contracts with clients and suppliers
• Manage our business relationships
• Improve our website, services and customer experience
• Maintain security and prevent fraud or misuse
• Comply with legal, regulatory and accounting obligations
• Send marketing communications where permitted by law

Depending on the circumstances, we may process your personal data because:

• You have given us consent, for example where you have agreed to receive marketing communications.
• It is necessary to perform a contract with you or take steps at your request before entering into a contract.
• It is necessary for our legitimate interests, such as managing and developing our business, improving our services, responding to enquiries and maintaining website security, provided that your rights and interests do not override those interests.
• We are required to comply with a legal obligation.

We may send you information about our services, projects or other relevant marketing communications where we are legally permitted to do so.

You can opt out of marketing communications at any time by:

• Using the unsubscribe option in an email, where available; or
• Contacting us at info@alliance11.co.uk.

Our website may use cookies and similar technologies to operate effectively, understand how visitors use the website and improve user experience.

Cookies may include:

• Strictly necessary cookies, which are required for the website to function properly.
• Analytics or performance cookies, which help us understand how visitors use our website.
• Functional cookies, which may remember preferences and improve your experience.
• Marketing cookies, where used, which may help measure or deliver relevant advertising.

We may share personal data with trusted third parties where necessary for legitimate business purposes or to provide our services. These may include:

• Website hosting and IT service providers
• Email and communications providers
• Analytics providers
• Professional advisers, including accountants, lawyers and insurers
• Contractors, freelancers and production partners working on a project
• Media, advertising or technology partners where required to deliver a client campaign
• Government authorities, regulators or law enforcement agencies where legally required

Alliance operates internationally and may work with clients, suppliers, partners or service providers located outside the United Kingdom.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out lawfully and that your personal data receives an appropriate level of protection. This may include the use of approved contractual safeguards or other lawful transfer mechanisms.

We will retain your personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements.

The retention period will depend on the nature of the information and our relationship with you. When personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it.

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

Depending on applicable law, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Request restriction of the processing of your data
• Object to certain types of processing
• Request the transfer of your data to another organisation where applicable
• Withdraw consent where processing is based on consent
• Object to direct marketing at any time

If you are concerned about how we have handled your personal data, please contact us first so that we have the opportunity to address your concerns.

You may also have the right to lodge a complaint with the relevant data protection authority. In the United Kingdom, this is the Information Commissioner's Office.

Our website may contain links to third-party websites, social media platforms or other external services.

We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read the privacy policies of any external website you visit.

Our website and services are not specifically directed at children. We do not knowingly collect personal data from children unless this is necessary and permitted by applicable law.

If you believe that a child has provided us with personal data without appropriate authorisation, please contact us and we will take appropriate steps to address the matter.

We may update this Privacy Policy from time to time to reflect changes in our business, services, website or legal obligations. Last updated on 20 August 2026.

Any updated version will be published on this page, and the "Last updated" date will be revised accordingly.

If you have any questions about this Privacy Policy or our use of your personal data, please contact:

Alliance Advertising & Marketing

Email: info@alliance11.co.uk

Website: www.alliance11.co.uk

Registered Address: 48 Warwick Street London W1B 5AW

Company Number: 066066240