data-tsd-source="/src/routes/__root.tsx:106:7">Open University | Case Study | Alliance er class="fixed inset-x-0 top-0 z-50 transition-all duration-500 py-4" data-tsd-source="/src/components/Header.tsx:30:5" style="opacity:0;transform:translateY(-40px)">
Alliance Advertising & Marketing
← All work
Case Study · Education · UK

OpenUniversity

Admissions outreach to the Pakistani diaspora in the UK.

Objective

Support admissions activity by reaching Pakistani diaspora audiences in the UK with education focused messaging.

Approach

Targeted YouTube placements across channels with strong relevance to Pakistani audiences to maximize engagement.

Targeting

UK based Pakistani diaspora audience segments aligned with education intent and admissions interest.

Key Results
4M
Impressions
+312% vs Target (Target: 970k)
1.75M
Total Reach
+442% vs Target (Target: 323k)
Next case

Oman Oil

Nationwide awareness through YouTube Masthead dominance.

View case study →

Ready to be our next case study?

Start a project →