Case Study · Social · Pakistan
PakistanInternationalAirlines
Organic growth and sentiment improvement through consistent social management.
Objective
Strengthen social media presence and improve public perception for the national carrier.
Approach
Ongoing social media management supported by content planning, platform optimization, and sentiment monitoring.
Measurement
Brand24 based sentiment tracking alongside page growth and reach trends.
Key Results
6x
Organic Reach
Year over Year Growth
Positive
Sentiment Shift
Improved Perception
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