At Alliance we believe in meticulous planning to achieve the desired results for our clients our media planning process begins with discovery, whereby we secure our client’s campaign objectives, we will brainstorm to develop buying concepts to guide our media research. Once we have our client’s approval for our concepts and which ones to pursue, we develop the best possible strategy for conducting our online media research and planning.
At Alliance we understand our client’s need for keeping the campaign within budget, our highly expert team takes our client’s need seriously. We negotiate the best possible prices with media owners of various television and radio stations, magazine publishers and website owners for the space or airtime therefore giving our client expert services at highly competitive rates.
Through Below-the-line advertising strategy, we work with the product to promote the product/ brand through insightful research based campaigns which has a sense of belongingness. We understand that the consumer loyalties are to their communities, their connections or causes. Due to this the consumer is drawn to an inherent sense of purpose. They easily align with brands that share their own unique values and it touches an emotional chord by transforming their lives with memorable experiences. We share such insights and this reality opens exciting opportunities for mainstream as well as ethnic brands to foster meaningful relationships with this multicultural consumer. We do this by a variety of below-the-line advertising types including ethnic-focussing direct mail campaigns, trade shows, Out of Home campaigns and targeted search engine marketing. This ensures best conversions and direct response.
Alliance Advertising and Marketing through relevant platforms can help you deliver maximum impact for your campaigns. We have a strong relationship with conference and event organizers, we can also build special conferences customized to your offering so you can communicate directly with your target audience. We can develop a wide range of direct communication forums targeted at your immediate audience whether it be through trade shows, conferences, round-table briefings or hospitality events.
Our creative team at Alliance have rich experience in producing successful advertisement campaigns, we understand the needs for our client and our highly visionary production team works with our clients to produce desired commercials. Our team ensures that our clients end up with long serving campaigns which becomes a part of product identity yielding desired results.
The advent of web marketing have opened new vistas for businesses and corporations our highly innovative team at Alliance consists of experts in online advertising. We can secure spaces on highly frequented websites and produce eye catching advertisements opening endless possibilities for our clients. Our team will conduct market research and strategically place your advertisements in order for your message to go through mainly to targeted consumers.
They very quickly understood our message and have been able to effectively boost our awareness and position in the industry through ATL and BTL. They leveraged their expertise to tell our story effectively across multiple traditional and new media outlets.
Alliance delivers and excels, time after time, whatever the project diversity, size or location. We especially appreciate the personal approach, skillful execution and proactive attitude of their team, which makes them a reliable business partner. 
Alliance has a very a ‘can-do’ attitude. They work diligently to ensure budgets are respected and adhered to and bring innovative and creative ideas to the table when planning new projects. They work as a partner, rather than an agency.
Working with Alliance for our BTL activities was a delightful experience! They were professional, well-informed, fun and innovative. Most importantly, they were methodized , communicative and executed as per the timeline presented, allowing us to meet our deadlines. If we had to do it over again, we’d choose Alliance!