An Ethnic Media Marketing Agency
We are the multicultural marketing specialists rapidly adding to the expansion of multicultural landscape in the United Kingdom. Alliance advertising & marketing has an international presence with offices in 4 countries- New York, Delhi, Karachi and London. With 10 years of experience in the ethnic market in United Kingdom, we have shown YoY growth of more than 100%.Specialising in multicultural-forward, integrated marketing and communications campaigns, Alliance Advertising & Marketing helps leading brands connect with consumers through culturally-enthused ideas. With multicultural synergy, we have worked on projects targeting South Asians, African –Caribbean, Chinese, Polish, and Middle Eastern diaspora.
We breathe Diversity!!
A dynamic group of multi-lingual professionals we hold our policy of multiculturalism very seriously. Our team is a perfect blend of creative professionals with tried and tested old school approach to the youngsters who dare to think outside the box.
We are the only Media sales house for top 7 ABC1 Pakistani TV channels and we represent most of the Pakistani Print media. We have clean data of almost half a million ABC1 Pakistani audience gathered during many events organised by us. We are a clear leader as an agency to reach out to the South Asian audience and we have delivered successful campaigns targeting African, Chinese, Polish corridors too.
Our operations branched out to Pakistan and finally to the shores of USA, guaranteeing same exquisite service beyond the borders and we continue to grow.
Advertising is not rocket science!! Timing and quality is the key. Our vision therefore is clear and simple, we believe in growing with the team as its core strength and delivering client-driven campaigns. Alliance Advertising has been successfully “Partnering with Agencies/Clients to Drive Sustainable Profitable Growth for their business”. Whatever plans we make, are made with a sense of purpose to align with Brand’s uniqueness keeping in mind the traditional values and experience involved for the audience.
Our portfolio includes some prestigious client-base with whom we enjoy fantastic relations mainly due to our outstanding service and production quality. We believe that communication is the heart of a good client-business relationship and it is our foundation till now and we will continue to thrive on it.
But enough about us, what about you, what do you require? From TV channels advertising to Print and Radio, offering OOH campaign including Bus Rears in UK to bill boards at the Airport to running a complete PR driven campaign, from Digital planning & SEO Management to Social media amplification, from Underground train station campaigns to buying mainstream media for our ethnic clients- To reach out to the specialist audience we can offer specialist Ethnic-diversity integrated marketing solutions. With our expertise of our dynamic industry, we can lead you towards building meaningful relationships with your target audience.
Through effective media buying we do the procurement of media inventory which involves negotiating right price and the most sought-after placement for advertisements to get the right eyeballs for your successful campaign delivery. We are a full-service Ethnic media research, planning, buying and advertising agency and offer over 10 years of specialist media experience in planning and buying multi-media and multi market advertising campaigns, promotions development and creative production assistance.
We come up with optimal slots according to the content/viewer profiling with the best possible negotiated rates from the TV, Radio, Print, Digital, Outdoor media owners for the chosen space or airtime. Whether you employ us to develop your advertisement or you want to run your pre-developed advertisement our Media team is here to help.
The success of a campaign depends on its research, planning and the final execution. We therefore take our media planning very seriously by patiently understanding the needs of our clients. Based on the initial brief, our team brainstorms to develop buying concepts to assist them in media research and with the final consent of our client we come up with the most feasible strategies to conduct experiential campaigns.
We help you reach ethnic audiences authentically through engaging Digital campaigns. We offer you specialist reach by understanding your challenges for the broader channel. Our highly experienced staff can assist you in launching your campaign online with our multicultural abilities to bring you in direct contact with your target audience. Our multi-channel digital assembly of marketing tactics include: Multi-platform Display (Desktop | Mobile | Tablet), Streaming Media, Social Media Advertising, Search Engine Marketing (SEM), Email Marketing, and Geo Targeting. We can assist you in getting best slots on high traffic website with Pay-per-Click (PPC), Cost Per mile (thousand) (CPM), and Cost Per View (CPV) ads ensuring traffic by strategically placing the adverts for a selected group. Furthermore, we offer Keyword research and online competitive intelligence assessment.
It takes more than capital to swing business. You’ve got to have the A.I.D degree to get by – Advertising Initiative and Dynamics
Professional & Outstanding ideas of our passionate team makes us unique in every sense.
Our services are delivered by our multi-cultural media specialist team who are passionate about developing business. At the same time, they continue to monitor the ethnic make-up in order to deliver impactful campaigns in our industry.
At Alliance, we believe in meticulous planning to achieve the desired results for our clients. Our media planning process begins with discovery of our client’s campaign objectives, brainstorming to develop buying concepts to guide our media research (to achieve the desired ROI) and once we have our client’s approval for our concepts to pursue, we develop the best possible strategies. We work out the market based plans after thorough understanding of each of the markets, its challenges and its priority in the overall scheme of things for the client.
At Alliance we understand our client’s need for keeping the campaign within budget, our highly expert team takes our client’s need seriously. We negotiate the best possible prices with media owners of various television and radio stations, magazine publishers and website owners for the space or airtime therefore giving our client expert services at highly competitive rates.
Through Below-the-line advertising strategy, we work with the product to promote the product/ brand through insightful research based campaigns which has a sense of belongingness. We understand that the consumer loyalties are to their communities, their connections or causes. Due to this the consumer is drawn to an inherent sense of purpose. They easily align with brands that share their own unique values and it touches an emotional chord by transforming their lives with memorable experiences. We share such insights and this reality opens exciting opportunities for mainstream as well as ethnic brands to foster meaningful relationships with this multicultural consumer. We do this by a variety of below-the-line advertising types including ethnic-focussing direct mail campaigns, trade shows, Out of Home campaigns and targeted search engine marketing. This ensures best conversions and direct response.
With the current market knowledge and awareness of current trends we can manage bespoke events to suit your needs. From the planning, creation and development of large scale events such as festivals, Round-table conferences, Annual foundation day events, formal corporate events, product launches, PR driven Branding event, concerts, or conventions, we can help you deliver maximum impact for your campaigns. We can build customized events to help you communicate directly with your target audience. We can develop a wide range of direct communication forums targeted at your immediate audience.
As a sub-department of our Media and Marketing services, we offer refreshing Creative Services. Our in-house creative design team does all the creative work such as writing, designing, and production of adverts for Print, Electronic, Digital or BTL campaigns. Our creative team is highly experienced in producing successful advertisement campaigns by understanding the needs of our client. Our highly visionary production team works alongside the vision of the client to produce a creative journey via the commercials. Our team recommends our clients with expert advice to ensure that our clients end up with long serving campaigns which becomes a part of product identity yielding desired results.
The advent of web marketing has opened new vistas for businesses and corporations. Our highly innovative team at Alliance consists of experts in online advertising. We can secure spaces on highly frequented websites and produce eye-catching advertisements opening endless possibilities for our clients. Our team conducts market research and strategically places your advertisements to reach the targeted groups.
“Working with Alliance for our BTL activities was a delightful experience! They were professional, well-informed, fun and innovative. Most importantly, they were methodized, communicative and executed the campaign as per the timeline presented, allowing us to meet our deadlines. If we had to do it over again, we’d choose Alliance!”
“Alliance delivers and excels, time after time, whatever the project diversity, size or location. We especially appreciate the personal approach, skillful execution and proactive attitude of their team, which makes them a reliable business partner.”
“Alliance has a ‘can-do’ attitude. They work diligently to ensure budgets are respected and adhered to. They bring innovative and creative ideas to the table when planning new projects. They work as a partner, rather than an agency.”
“Alliance is well on its way to become one of the major names in the ethnic Advertising industry.”
“Very creative, persuasive and persistent. Alliance’s unique talents helped us create numerous PR opportunities and greatly expanded our visibility. We highly recommend their advertising services.”
“Alliance has impressive preparedness and professionalism. They realize how our brand is all about sharing powerful stories and that’s exactly what they help us to do."
“They very quickly understood our message and have been able to effectively boost our brand’s awareness and position in the industry through ATL and BTL. They leveraged their expertise to tell our story effectively across multiple traditional and new media outlets.”
“We have had a good working relationship with Alliance for a long time. Their unflappable senior staff, which understands the complex requirements of marketing, has resulted in a number of successful projects. We have every confidence in their ability to deliver."
“Alliance is our go-to resource for the latest trends and techniques in marketing and brand communication.”
We link businesses, processes and people. Take a look at some of our Multi-cultural campaigns below and get a feel for what we can do for you. Join the Bandwagon!!
We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.